Studio 11 is a Dallas-based interior design studio that had outgrown their original identity. They needed a brand that matched their ambition to be seen as a bold, contemporary player, not just another tasteful studio.

Research into the high-end interiors space informed a moodboard direction that leaned into contrast and confidence. After several rounds of ideation and client feedback, we landed on a tight identity system: refined type, strong mark, restrained palette. Delivered across identity, Wix Studio website rebuild, business cards, social assets, and print collateral.

Moreli is a gourmet pizzeria in Ecuador blending Neapolitan tradition with local ingredients and character. The challenge was building a brand that felt authentically Italian without being clichéd, one that also carried Ecuadorian warmth and stood out in a crowded food market.

I researched Neapolitan visual culture alongside Ecuadorian craft and color sensibility, then built a moodboard that balanced heritage with personality. After several sketching rounds and back-and-forth with the founders, we developed custom illustrations, an earthy palette, and bold typography applied across packaging, menus, web, and social media.

El Vijo Surf is a boutique hotel in Nuquí, on Colombia's Pacific coast. They had no visual identity, just a name and a vibe, and needed a brand that could carry both the wildness of the ocean and the warmth of the experience they offer.

I researched Pacific coastal aesthetics and boutique hospitality references, built a moodboard around bold, raw, sun-bleached imagery, and explored several identity directions before settling on a mark that felt grounded and energetic. Iterated closely with the founder. Delivered brand strategy, full identity system, and web design.

Wichtel is an Ecuadorian eco-conscious gift-wrapping brand. Most eco brands look dutiful but dull. Wichtel wanted to prove that sustainability and personality can coexist.

I researched the sustainable packaging space and mapped where competitors fell flat visually. Moodboarding led to a direction built around organic pattern-making, warm earthy tones, and type with some confidence to it. After iterating on patterns and layouts with the founder, we landed on a system that felt alive. Deliverables: brand strategy, identity, packaging design, and social media.

Indian Motorcycle was reimagined as a design school branding project exploring how a legacy brand could evolve while honoring its heritage. The refreshed identity blends geometric precision and bold typography to evoke strength, motion, and craftsmanship.

The result is a modern, versatile system that balances tradition and innovation across digital and physical touchpoints.

Personal project — a landing page built for Latam MVP, designed to validate and present a product concept for the Latin American market.

Crafted from scratch as a solo initiative, combining clean UI with a clear value proposition.

Built in Webflow for AGN Avocats, a national network of 40+ law agencies across France supporting ambitious attorneys with client acquisition, marketing, and business growth tools.

Full website redesign and build for Studio 11 Design, a Dallas-based interior design studio.

Landing page for Nomad Farm's immersive experience in Brazil, built within existing brand guidelines.