TEAFOR is more than just a simple Tea Brand from Ecuador. It uses natural, organic and local products, to create the perfect tea that takes care of their customers, as well as the environment.
The leaf located in the center represents the natural essence of the product, as well as it's simplicity.
Below it's the phrase "disfruta de lo natural" which means "enjoy the nature" to showcase the fact that this product brings pleasure as well as well being.
The choice of a serif font was accompanied by the idea to give a trustworthy and confident image to the brand. A natural product in which you can count on to feel better, with the world and specially with yourself.